Thabang J Motsohi

The demise of a dominant organisational
brand is never sudden. It is a creeping process
of deterioration and regression over time.

The ANC was broadly accepted as a leader of the inclusive national movement behind the shared purpose of ending apartheid in the liberation struggle era.

It is difficult to imagine that there are people at this critical time, 30 years into South Africa’s democracy, who are not reflecting on what this transition means at a personal level.